Plyfa today
Business idea
Our high level of technichal competense and the premium standard of raw material from our region enable us to produce our high quality veneer. We focus on quality and service in order to stay the absolute first choice for the parquet industry. A sustained profitability and technological developement will ensure a long term durability.
Liable Plyfa
Plyfa strives to be a reliable part of society, not only by offering our residents work and financial security but also being part of the countryside’s cultural life and the outdoors.
Our processes must be gentle to nature and our living environment. Staff and visitors must feel secure at the factory. We strive for well-being both at work and at leisure, and our goal is that residents of Hasselas feel proud of the company.
Modern Plyfa
Our product must be of excellent standrads to continue being market leading in the industry. The fundament is our raw material, but it is also important to keep our safety and technological development at the front line. We place great on customers’ wishes and needs.
Fredrik Lenz
CEO
Development for nearly hundred years
It all began in 1928 when local forest owners Olle Säll, Daniel Engberg and Oscar Brodin sought to make use of their fine raw material of their forests. They purchased a small sawmill and a steam driven veneer machine and placed it by the lake, where the factory still stands today, and targeted sales towards the plywood industry operating by the coast
In the 30’s and 40’s, a number of other products besides veneer was manufactures, such as ski poles, carrying rails and baskets.
In 1946 Lars Hjertberg, also known as Mr Plyfa, was employed to lead the development of the factory. He stayed for almost 40 years. Major investments were made with the focus on plywood manufacturing, and during the 60’s, the factory had around 200 employees.
Plyfa was then owned by a Danish furniture company in need of raw material for its production. In the 1960s, the production was completed with a particle board factory.
At the end of the 80s, the factory was bought by Finnforest, which concentrated its production towards plywood from spruce. Profitability was weak and Plyfa began to work with veneer towards the growing parquet industry. When Finnforest wanted to sell the business in the mid 90’s, the factory was bought by Jussi Juselius, Per Kylander and Staffan Långström. Plyfa Plywood AB was formed.
The successful innovation with click system in parquet led to an explosive increase in demand of parquet flooring throughout Europe. Plyfa Plywood AB followed developments and switched to solely veneer production
A change of ownership took place in 2007, and the new owners, under the leadership of Jussi Jusélius, decided to modernize Plyfa by replacing the entire old machine line with a new and highly efficient turning and drying line, focusing on 100% veneer production and significantly increased volume.
In the autumn of 2008, the first stock of the new production line was swept. The technical development of Plyfa Plywood has continued and the owners’ willingness to invest is strong. In order to be the first choice for the parquet industry, the goal is to always have a modern production facility with a work environment in top shape, as we will always offer safe deliveries at the right quality.
“Our quality products – Your quality time”
The staff’s long experience and the village’s traditions in the wood products industry create a genuine sense of quality. The business is characterized by long-term and trustworthiness. Plyfas veneers are an important component of parquet flooring and the ambition is to continue developing the product and the production processes to keep track of customer development.
Plyfa in the village
For nearly a century, Plyfa has been a faithful employer in the community. Generations of residents and forest owners have been provided ensured by the factory. Hundreds of people have been involved in the company’s development from a small sawmill to an industry that today has a very modern technology, high skills and customers all over the world.
The factory is located at Hasselasjön surrounded by the mountains of Älvåsens. In winter there is the possibility of skiing both downhill and crosscountry. The snowmobile trails are well-maintained and found to a large extent throughout the area. Outdoor life offers proximity to hunting, fishing, hiking trails, horse farms and golf course.
In Hassela there are municipal preschools and primary school, convenience store, pizzeria, gas station, hairdresser, gym, library and in the summer also cafés and also an outdoor adventure pool.
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